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Frontmatter
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Chapter 3 - The Essence of Media Management - Dual Nature of the Media
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Bibliography
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Chapter 2 - Media Systems
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Chapter 6 - Management of Advertising
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Contents
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Epigraph
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Part 2
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Dedication
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Part 3
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Chapter 4 - Systems and Information Markets
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Media Management
- A Comparative Analysis of European and American Systems
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Summary
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Chapter 9 - Legal and Ethical Aspects of Media Management
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Chapter 1 - Origins of Management Sciences
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Introduction
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Chapter 7 - Managers and Journalists
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Part 1
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Chapter 10 - Developmental Trends of Media Organizations. Indicators of the Future of the Media
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Chapter 5 - Economic Aspects of Media Management
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