EDITORIAL
Editorial: Some Key Questions
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- 03 March 2004, p. 345
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Research Article
The Case for Greater Agency Involvement in Strategic Partnerships
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- 03 March 2004, pp. 346-352
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What Drives Renewal of Sponsorship Principal/Agent Relationships?
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- 03 March 2004, pp. 353-360
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OBSERVATIONS
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies
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- 03 March 2004, pp. 361-369
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Research Article
The Ecological Fallacy: Some Fundamental Research Misconceptions Corrected
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- 03 March 2004, pp. 370-380
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Reducing Road Rage: The Role of Target Insight in Advertising for Social Change
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- 03 March 2004, pp. 381-389
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A New Scale to Assess Children's Attitude toward TV Advertising
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- 03 March 2004, pp. 390-399
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Effects of Structural and Perceptual Factors on Attitudes toward the Website
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- 03 March 2004, pp. 400-409
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The Impact of Content and Design Elements on Banner Advertising Click-through Rates
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- 03 March 2004, pp. 410-418
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Comment on “American Media and the Smoking-related Behaviors of Asian Adolescents”
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- 03 March 2004, pp. 419-430
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Correlation, Causation, and Smoking Initiation among Youths
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- 03 March 2004, pp. 431-440
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MANAGEMENT SLANT
Management Slant
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- 03 March 2004, pp. 445-448
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