EDITORIAL
“Brand Growth”: Two Faces But One Soul
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- 29 December 2005, pp. 159-161
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Research Article
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
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- 29 December 2005, pp. 162-170
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In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal
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- 29 December 2005, pp. 171-186
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Brand Key Performance Indicators as a Force for Brand Equity Management
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- 29 December 2005, pp. 187-197
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Marketers Challenged to Respond to Changing Nature of Brand Building
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- 29 December 2005, pp. 198-200
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Radical Brand Evolution: A Case-Based Framework
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- 29 December 2005, pp. 201-210
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The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty
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- 29 December 2005, pp. 211-221
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The Role of Brand Parity in Developing Loyal Customers
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- 29 December 2005, pp. 222-228
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How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
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- 29 December 2005, pp. 229-240
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A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions
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- 29 December 2005, pp. 241-254
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Ten Years of Learning on How Online Advertising Builds Brands
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- 29 December 2005, pp. 255-268
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Measuring Affective Advertising: Implications of Low Attention Processing on Recall
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- 29 December 2005, pp. 269-281
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BOOK REVIEW
How Brands Become Icons: The Principles of Cultural Branding
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- 29 December 2005, pp. 282-283
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MANAGEMENT SLANT
Management Slant
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- 29 December 2005, pp. 285-288
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