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What are the benefits and risks of nutrition policy actions to reduce added sugar consumption? An Australian case study

Published online by Cambridge University Press:  24 January 2022

Cherie Russell*
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Geelong3220, Australia
Phillip Baker
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Geelong3220, Australia Institute for Physical Activity and Nutrition, Deakin University, Geelong, Australia
Carley Grimes
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Geelong3220, Australia Institute for Physical Activity and Nutrition, Deakin University, Geelong, Australia
Mark Andrew Lawrence
Affiliation:
School of Exercise and Nutrition Sciences, Deakin University, Geelong3220, Australia Institute for Physical Activity and Nutrition, Deakin University, Geelong, Australia
*
*Corresponding author: Email [email protected]
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Abstract

Objective:

This study aimed to critically analyse Australia’s current and proposed policy actions to reduce added sugar consumption. Over-consumption of added sugar is a significant public health nutrition issue. The competing interests, values and beliefs among stakeholders mean they have disparate views regarding which policy actions are preferable to reduce added sugar consumption.

Design:

Semi-structured interviews using purposive, snowball sampling and policy mapping. Policy actions were classified by two frameworks: NOURISHING (e.g. behaviour change communication, food environment and food system) and the Orders of Change (e.g. first order: technical adjustments, second order: reforming the system, third order: transforming the system).

Setting:

Australia.

Participants:

Twenty-two stakeholders from the food industry, food regulation, government, public health groups and academia.

Results:

All proposed and existing policy actions targeted the food environment/behaviour change; most were assessed as first-order changes, and reductionist (nutrient specific) in nature. Influences on policy actions included industry power, stakeholder fragmentation, government ideology/political will and public pressure. Few stakeholders considered potential risks of policy actions, particularly of non-nutritive sweetener substitution or opportunity costs for other policies.

Conclusions:

Most of Australia’s policy actions to reduce added sugar consumption are reductionist. Preferencing nutrient specific, first-order policy actions could reflect the influence of vested interests, a historically dominant reductionist orientation to nutrition science and policy, and the perceived difficulty of pursuing second- or third-order changes. Pursuing only first-order policy actions could lead to ‘regrettable’ substitutions and creates an opportunity cost for more comprehensive policy aimed at adjusting the broader food system.

Type
Research Paper
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of The Nutrition Society

The over-consumption of added sugar, defined as all mono- and di-saccharides added to foods by the manufacturer, cook or consumer(1), is a significant global public health nutrition problem. High intakes of added sugar are associated with type-two diabetes, atherosclerosis and dental caries(Reference Bray and Popkin2Reference Popkin and Hawkes5). This association is particularly pronounced when added sugars are consumed in the form of sugar-sweetened beverages (SSB), which are the most common source of added sugar intakes in Australia(Reference Lei, Rangan and Flood6). The WHO recommends reducing free sugar consumption (consisting of both added sugars and sugars that occur naturally in honey, syrups and fruit) to 10 % of total energy intake(7). Between 42 and 76 % of Australians exceed this recommendation, with adolescents consuming the most added sugar(Reference Lei, Rangan and Flood8).

Many policy actions have been proposed globally to reduce added sugar consumption(9). Policy actions can target different areas of the food system to alleviate nutrition problems: ‘food supply’ policies are cross-sectoral and target upstream economic and social systems; ‘food environment’ policies target the spaces in which food choices are made, and ‘behaviour change communication’ policies provide education and skills to encourage consumers to change their behaviours(Reference Hawkes, Jewell and Allen10). To date, most policy actions implemented globally to reduce added sugar consumption have targeted the behaviour change communication and food environment domains, as opposed to the food supply(Reference Russell, Grimes and Baker11). Examples include SSB levies, consumer education, front of pack labelling and reformulation targets(Reference Russell, Grimes and Baker11). These policy actions often focus on added sugar in isolation, rather than interventions that influence the social and commercial determinants of health and improve the accessibility, availability and affordability of healthy and sustainable foods.

Reformulation to reduce the added sugar content of packaged foods may be offset with the addition of other substances, including sweet proteins, bulking agents, and most commonly, non-nutritive sweeteners (NNS)(Reference Popkin and Hawkes5). NNS are substances with non-nutritive properties(12) which are used to reduce the energy and sugar content of packaged foods while maintaining their palatability(Reference Chattopadhyay, Raychaudhuri and Chakraborty13). The health risks of NNS consumption are contested(Reference Walbolt and Koh14), with industry sponsorship and authors’ financial conflicts of interest influencing the evidence base(Reference Mandrioli, Kearns and Bero15). Clinical trials have demonstrated a reduction in BMI(Reference Peters, Wyatt and Foster16Reference Imamura, O’Connor and Ye18) and fasting blood glucose(Reference Raben, Vasilaras and Møller19,Reference Nichol, Holle and An20) . However, observational studies have reported associations between NNS consumption and weight gain(Reference Toews, Lohner and de Gaudry21Reference Stellman and Garfinkel24), changes to the gut microbiome(Reference Ruiz-Ojeda, Plaza-Díaz and Sáez-Lara25) and type-two diabetes(Reference O’Connor, Imamura and Lentjes26,Reference Bhupathiraju, Pan and Malik27) .

The policy-making process in which policy actions are prioritised, developed and implemented is complex and is influenced by power relations within and between regulating bodies, industry and government; technological advances; economic conditions; pressure from consumers and stakeholder worldviews and framing(Reference Matheson28Reference Cullerton, Donnet and Lee32). In part, due to their vested interests, values and beliefs, different stakeholders often have disparate views regarding which policy actions are preferable to improve global diets, including reducing added sugar consumption(Reference Bryant33,Reference Bernier and Clavier34) . These worldviews can be distinguished as being either more ‘holistic’ or more ‘reductionist’ in their characterisation of public health problems(Reference Federoff and Gostin35). Stakeholders who subscribe to a holistic worldview of the causes of public health problems generally advocate for policy actions that address the entire food system and its underlying social, commercial and structural drivers(Reference Fardet and Rock36). Conversely, stakeholders who subscribe to a reductionist worldview of the causes of public health problems generally advocate for policy actions that target adjustments to the nutrient and ingredient composition of food products(Reference Fardet and Rock36). Despite the influence of differing worldviews towards the use of regulation, little is known about why stakeholders champion certain policies over others and what they perceive as the risks and benefits of particular policy actions.

There are numerous stakeholders that may influence the formulation of policy to reduce added sugar consumption in Australia, rather than policy makers alone(Reference Baldwin, Cave and Lodge37). This includes The Australia and New Zealand Ministerial Forum on Food Regulation (The Forum) and their advisers, The Food Regulation Steering Committee (FRSC); members of the regulatory body Food Standards Australia and New Zealand (FSANZ); the food industry (including growers, millers, manufacturers and industry representative bodies); public health and nutrition organisations; government bodies, and academics. This paper asks: What types of policy actions do stakeholders champion to reduce added sugar intakes, and why? Do stakeholders discern that policy actions targeting added sugar consumption may impact the level of NNS in the food supply? What do stakeholders perceive to be the risks/benefits of different policy actions? As public health policy actions impact the food supply and consequently consumption patterns, understanding how and why these stakeholders promote certain policy actions to reduce added sugar consumption is important to inform future food and nutrition policy debates.

This study aims to critically analyse current and proposed policy actions to reduce added sugar consumption. The study has three objectives: first, to describe Australia’s current and proposed policy actions to reduce added sugar consumption; second, to determine which factors influence the policy preference of governing bodies, and third, to understand what stakeholders perceive as the benefits and harms of different policy actions.

Methods

This paper presents a case study of nutrition policy actions to reduce added sugar consumption in Australia. Case studies, in which the learnings from the subject under study provide insights to other settings and contexts(Reference Gerring38), are a commonly used method to analyse complex, multivariable topics involving human participants(Reference Yin39). We held a relativist ontological position and used an epistemology that embraced subjectivity(Reference Hansen40,Reference Swift and Tischler41) . The methods and results of this study have been reported according to the Consolidated Criteria for Reporting Qualitative Research (COREQ) checklist(Reference Tong, Sainsbury and Craig42).

Sampling and recruitment

Participants were individuals involved in decision making, or with knowledge and expertise in public health and nutrition policy, including members of national food regulation bodies, food industry groups (growers, millers, manufacturers and industry representative bodies), public health and nutrition organisations, government departments, and academics. Purposive, snowball sampling was used to identify participants, including from submissions to FSANZ consultations regarding NNS and individuals known to the researchers.

Data collection

This study used semi-structured interviews to gain insights from stakeholders about policy actions to reduce added sugar consumption, and policy mapping of existing policy actions. Interviews are a frequently used method in public health research to explore stakeholder’s specialist knowledge, worldviews and narrative framing(Reference Boyce and Neale43,Reference Signal and Ratima44) . Semi-structured interviews were conducted by CR, a PhD candidate and trained qualitative nutrition researcher, via Zoom between July and October 2020. Following consent, interviews were recorded and transcribed. Given the politically sensitive nature of the topic, informants are identified by their sector only. Twenty-two participants were included in the study, as described in Table 1. Participants were asked their views on current or future policy actions, factors that influenced policy making in Australia, and whether focusing on added sugar would improve population diets. Transcripts were not returned to participants for comment.

Table 1 Description of participants recruited for interviews on sugar policy in Australia

The World Cancer Research Fund’s NOURISHING database was searched by CR to identify existing policy actions to reduce added sugar consumption in Australia(9). This global database provides information on all policy actions to improve public health nutrition, is updated frequently, and is populated through a two-stage review and verification process(Reference Mason-D’Croz, Bogard and Sulser45,Reference Fanzo, Hawkes and Udomkesmalee46) . All policy actions recorded in the database for the Australian context were retrieved. Policy actions were discussed among all authors to determine whether they may influence the consumption of added sugar, either directly or indirectly. This information was corroborated and supplemented with data retrieved from the websites of federal and state government departments and statutory agencies. Given the area under research was government legislation and regulation, only policy actions implemented by government or food regulating bodies were included in the mapping analysis. Frameworks, proposals and calls for policy that were not implemented by governments at the time of analysis were not included.

Data analysis

Thematic analysis was used to categorise key themes. After familiarisation, interviews were coded by CR using an iteratively derived coding schema in NVivo qualitative analysis software (QSR International, Version 12). Themes were discussed and finalised among all authors. All policy actions obtained from the NOURISHING database and government websites were categorised using two frameworks: (i) a modified version of the NOURISHING framework domains: the food supply, the food environment and behaviour change communication(9) and (ii) the Orders of Food Systems Change schema(Reference Lawrence, Friel and Wingrove47). In this schema, solutions to public health nutrition problems are categorised as three orders of change. This includes first-order (technical inefficiencies within the system which require technological adjustments), second-order (operational shortcomings within the system which require structural reforms) and third-order (a broken system that requires systemic transformation) changes (Table 2). For the NOURISHING framework, the ‘food system’ category was modified to depict the ‘food supply’, as this was considered a better representation of the types of policy actions implemented to improve public health nutrition issues.

Table 2 The Orders of Food Systems Change schema(Reference Lawrence, Friel and Wingrove47)

Results

Current policy actions to reduce added sugar consumption

Fifteen examples of implemented policy actions relating to public health nutrition in Australia were retrieved from the NOURISHING database. A further forty-eight were retrieved from the websites of federal and state government departments and statutory agencies. All sixty-three policy actions were determined to have either an explicit or implicit impact on added sugar consumption and thus were included in the analysis. A summary of these policy actions is shown in Table 3.

Table 3 Policy actions that implicitly or explicitly impact added sugar consumption in Australia

ACT, Australian Capital Territory; NSW, New South Wales; NT, Northern Territory; QLD, Queensland; SA, South Australia; TAS, Tasmania; VIC, Victoria; WA, Western Australia; FSANZ, Food Standards Australia and New Zealand.

* From the Orders of Food Systems Change schema(Reference Lawrence, Friel and Wingrove47).

From the NOURISHING Framework(9).

All policy actions were considered first-order changes and targeted the food environment (n 19) and behaviour change communication (n 44). No policy actions addressed the food supply. Policy actions fell into eight of the ten policy categories described by the NOURISHING framework (Table 3). No policy actions were found within the categories of setting incentives/rules for healthy retail environments and harnessing food supply chains. Most policy actions were state specific (n 44). Though some behaviour change policies could not be classified as either mandatory or voluntary, of those that could, 11/42 policy actions were mandatory.

Informant perceptions of policy actions to reduced added sugar consumption

Three overarching themes emerged from informant interviews (Fig. 1). This included informant perceptions of the influences on policy making to reduce added sugar consumption, potential policy actions that should be implemented to reduce added sugar consumption and the benefits and risks of these policy actions.

Fig. 1 An overview of the informant perceptions of policy actions to reduce added sugar consumption

Influences on policy action preferences to reduce added sugar consumption in Australia

Influences on nutrition policy actions to reduce added sugar consumption in Australia identified by informants included industry influence, fragmentation of stakeholders, government ideology and political will, and public pressure.

Industry influence

Industry influence was suggested to affect the implementation of added sugar policy actions by all stakeholder groups except those from the food industry. Several academic and public health informants described this influence as detrimental for public health outcomes:

They’ve got a conflict of interest in creating health policy because they have an obligation to their shareholders to increase and maximize revenue for their products, not to look after the health of people. (Public Health Advocate)

Coalitions within the industry and their significant financial and human resources, especially in comparison to public health advocates, were raised as mechanisms of industry influence. Other mechanisms of influence suggested by participants included voluntary initiatives to ‘pre-empt’ regulation, relationships with policymakers, having a seat at the policy making table, lobbying government and funding research. The issue of ‘revolving doors’ was also raised by some public health and academic stakeholders, which involves people moving between roles in policy making and industry(Reference Robertson, Sacks and Miller48). None of these mechanisms were raised as an influence on policy making by industry informants. Participants suggested that these mechanisms of influence historically resulted in policy decisions that were ‘palatable’ to industry, often resulting in voluntary initiatives rather than regulation:

I think for us, the challenge was not only that it’s [the Health Stare Rating system] a voluntary system, so it needs to be a system which at least works in some way for the industry. Otherwise, they’re not going to put it on the packet (Public Servant)

Fragmentation of stakeholders

An issue raised by several academic, public health and government informants was the impact of public health sector fragmentation on effective advocacy. Often, this fragmentation was described as a difference between ‘pragmatism’ and ‘idealism’. Some informants suggested that advocacy efforts aimed ‘too low’, with compromises that were too great, while others felt that any policy action was better than nothing:

From a purist perspective, I absolutely agree that it’s silly to focus on one particular element, such as sugar… we need to be dealing with the diet as a whole… But I also have another view that, I’ve studied a little bit around policy entrepreneurship, policy windows… you have to use those. And so at the moment, sugar is the ‘big bad wolf’, and that’s where the opportunity lies (Public Servant)

Government ideology and political will

‘Political will’ was cited by informants from all stakeholder groups (except for the food industry) as a driver of what policy actions to reduce added sugar consumption are adopted. This included an unwillingness from policy makers to ‘shake the boat’, take risks or move away from conservative, institutionalised policies. As stated by one academic: ‘I don’t really see Australia being an innovator in nutrition policy’. Others raised the concept of ‘government champions’ who promoted public health policies:

You can talk about evidence-based policy making – and there’s a place for that, and we need to be ready to inject evidence-based policy in. But the window often gets opened because a political decision maker cares about something (Public Servant)

Government ideology was raised by several stakeholders as a key influence on both added sugar and nutrition policy generally. It was suggested that the current federal government ‘individualised’ the issue of public health nutrition, placing the onus on individuals to consume healthy diets and reduce added sugar consumption and minimising government responsibility to promote food environments that were not obesogenic:

Someone who is firmly in that individual court will probably not even entertain environmental interventions, and they’ll describe them as nanny state, over governance, over regulation… people should just control what they put their mouths (Public Servant)

A theme of preference for minimalistic, or voluntary solutions, was raised by all stakeholder groups:

Our government’s approach is to do more sort of nonregulatory things. That’s why we have the Healthy Food Partnership or the Health Star Rating… they’re very focused on wanting to have non regulatory actions where industry is engaged in doing things voluntarily and not actually introducing additional regulations (Food Regulator)

Limited government budgets, favouring economic outcomes over public health, economic reliance on industry and ministerial priorities, particularly in the realm of health during the COVID 19 pandemic, were cited as contributing to the lack of political will to introduce policy actions to reduce added sugar consumption.

Public pressure

Community mobility and public pressure were described as imperative to policy change. In particular, sugar was described as a salient issue with the public, easy for consumers to understand and had ‘policy momentum’. As stated by a public health advocate, ‘We can’t ignore the fact that the community is interested… it resonates with people to talk about low sugar, or no added sugar’. This contrasted with the concept of ultra-processed foods (UPF), which some participants felt could not be easily understood by consumers. Despite this, most participants, regardless of stakeholder group, described increasing the consumption of whole or ‘unpackaged’ foods as the ideal outcome of policy actions.

Suggested policy actions to reduce added sugar consumption in Australia

First-order changes

Potential first-order changes suggested by informants to reduce added sugar consumption included listing added sugars on the nutrition information panel, updating national dietary guidelines, education campaigns, mandatory reformulation targets for added sugar, making the Health Star Rating (HSR system, Australia’s front of pack labelling system) mandatory, and other front-of pack label schemes, including teaspoon labelling of sugar or warning labels.

Changes to the HSR system were the most discussed first-order changes throughout the interviews. Though most participants across all stakeholder categories felt that the HSR system was beneficial, it was also suggested by some academics, public servants and public health advocates that aspects of the system were flawed. This included that it was voluntary, that the nutrient profiling algorithm was lenient on sugar and the suggestion that incorporating added sugar in the HSR algorithm would improve the accuracy of ratings:

As an overall system it has potential, but there are obviously flaws that we’ve been working to try and fix… in terms of added sugars, there should be much stronger treatment to provide a better indication of the ratings that products should receive (Public Health Advocate)

Some public health advocates and academics suggested that the system had the potential to mislead consumers regarding the healthiness of a product:

Health star ratings, [I’m] not a fan of… [they] create a lot of confusion. There is this constraint, consideration, of having been manipulated by industry … They give the impression that some foods that are actually still highly processed might be healthy (Public Health Advocate)

Reformulation was also a contentious issue among stakeholders, both in terms of mandatory reformulation targets and as a by-product of other policy actions, including the HSR system. Most informants from all stakeholder groups were ‘pro-reformulation’, while some academics and public health advocates raised issues with this approach. Pro-reformulation stakeholders argued it would decrease added sugar intakes without the need for behaviour change from consumers:

Policies which look at reformulation, so improving packaged food products before the shoppers even pull them off the shelf, has the most scope for reducing inequities… reformulation has the ability to cut across the food supply and take out any kind of decision making that’s required (Public Health Advocate)

Concerns were raised from some academics regarding reformulation, including describing it as ‘reductionist’: ‘Are there things we could do to tackle sugar? If you want to go down your reductionist route… that really will not achieve anything’, and that regardless of added sugar content, the level of processing should be incorporated into policies that may otherwise lead only to nutrient reformulation: ‘even if I take all the sugar out, it’s still going to be a highly processed, full of additives, heavily marketed food that really, I don’t think anyone would consider healthy’. Comparatively, some industry stakeholders described the current levels of reformulation as sufficient, with one informant stating, ‘I don’t think more reformulation needs to be done. I just think that it’s already currently being done’.

A common theme across informants was that policy actions to encourage reformulation should not be the sole regulatory focus. However, when asked about which policy actions should be implemented to decrease added sugar consumption or improve population health, policies that encouraged reformulation were generally suggested by informants from all stakeholder categories.

Second-order changes

Potential second-order changes suggested by informants to reduce added sugar consumption included a SSB tax, subsidies on healthy food, legislated restrictions on junk-food marketing to children and improvements to the food environment, including reducing the accessibility, affordability and desirability of unhealthy commodities for consumers. The ‘obesogenic environment’ was often framed as the cause of obesity by academics and public health advocates, as the current ‘food environment does nothing whatsoever to encourage moderation’ (Academic). As stated by a public health advocate:

You need to reduce the availability, change the pricing, change the promotion of these sorts of products… they’re ubiquitous and they’re very cheap and they’re heavily promoted… The very things that create high consumption of these products are the same things we need to stop to reduce consumption (Public Health Advocate)

A SSB tax was the most recommended second-order change by academics, public health advocates and public servants. Proponents cited the successful use of taxes in other countries, with decreased sugar intakes and increased government revenue. Pro-tax informants suggested that revenue raised from the tax could be used for other health activities, or to help transition sugar farmers to other crops. Industry informants suggested that such a tax was regressive, that the evidence of effectiveness was mixed, that consumers may substitute SSB with other sugary products and that the level of revenue that a tax could raise, and where the funds would be allocated, was uncertain:

I think there’s been some success with their [UK] sugar levy. And it does drive reformulation. However, what are companies doing? They’re using intense sweeteners… I don’t think that focusing on one nutrient, or one category, is necessarily going to have any great impact. It will raise some money. But will it change obesity levels in the long term? I don’t think so (Industry Representative)

Third-order changes

Only two academic informants recommended third-order changes to reduce added sugar consumption. However, suggestions were non-specific; rather, ‘transformative change’ was highlighted as necessary, as opposed to policy actions that ‘tinker around the edges’:

So the way systems transition is through replacement, rather than reforming things, which is obviously hugely challenging… the system will resist and change and adapt… even though we say complex adaptive systems, this adaptive thing, people seem to just not take any notice of that (Academic)

Potential benefits and risks of added sugar policy actions

Potential benefits of policy actions to reduce added sugar raised by informants included increased engagement of consumers and policy makers with nutrition and public health issues, improved international trade and exports, improved population dental health, improved environmental outcomes, increased funds for public health raised through taxation and as a ‘stepping-stone’ to other public health nutrition policies:

Implementing added sugar policies is one way that we can progress one small part of the nutrition story… if we were to implement a sugary drink health levy… we could refund all that money into other programs or education, subsidising fruit and vegetables (Public Health Advocate)

Potential unintended risks of policy actions to reduce added sugar consumption suggested by informants included ‘regrettable substitution’ of sugars with NNS, starches or other alternatives; the potential for UPF or foods high in other ‘risk’ nutrients to be promoted as healthy; the regressive nature of some policies (particularly taxes) and the ‘opportunity cost’ of nutrient-specific policy actions.

Replacement of added sugar with non-nutritive sweeteners

Informant perceptions of the impact of reformulation of UPF with NNS were mixed in all stakeholder groups. Several participants did not feel that they knew enough about NNS to comment on their efficacy as a sugar substitute. Those who felt that replacing added sugars with NNS was constructive referenced that they were considered safe, as described by an industry informant: ‘They’re fine to use according to, you know, safety and toxicology studies. They’re fine’. Several participants felt that while sweeteners were not ideal, they were ‘better than sugar’. As stated by an industry informant: ‘Non-nutritive sweeteners can be an effective way of ensuring that consumers don’t consume too much sugar in their diet’. Other informants suggested that NNS could be used to transition people from added sugar. Some academics, public health advocates and public servants proposed that NNS were an important tool for the food industry, who may not be able to reduce added sugars without their use:

The challenge with all of this is… what is your end goal… by not limiting sweeteners, you’re providing space for manufacturers to do something, right. If you control sweeteners or restrict them in some way, there’s nowhere for them to go (Academic)

Some participants distinguished between ‘artificial’ and ‘natural’ NNS, with a preference for natural sweeteners, such as stevia. Concerns were raised generally among academics, public health informants and public servants about the unknown, long-term impacts of NNS consumption, though this was often in tandem with support for using them in reformulation. Academic and public health informants who were not in favour of reformulation with NNS raised concerns about the impact of NNS on gut health, the promotion of unhealthy products containing NNS, impacts on satiety and subsequent energy consumption and that such reformulation may encourage preferences for sweet tastes:

It also changes people’s taste preferences – that’s a big issue. If people become conditioned to sweeter foods based on these non-nutritive sweeteners as well, it can potentially change what they choose to eat or how much they eat (Public Health Advocate)

Additional concerns were raised over the efficacy of NNS to improve the healthiness of the food supply overall:

If the goal is to reduce added sugar consumption, sure, that’s an effective policy. If the goal is to make the products healthier, no. If the goal is to address any of the other problematic dimensions of how the food system in general is unhealthy and dominated by large corporations, etc., No. (Academic)

Opportunity costs of nutrient-specific policies

The potential for nutrient-specific policy actions to divert funding and attention away from more comprehensive policy actions that address dietary patterns, the complexity of obesity or the food system was raised by some academics and public health advocates. As stated by one academic:

Many of these initiatives, by focusing on changing the products, do very little to address any other issues with the food system, such as market concentration, such as problematic employment practices around the world, such as environmental consequences (Academic)

Comparatively, participants who felt that focusing on sugar was important often contextualised that ‘it’s not just sugar’, but that focusing on added sugar was ‘pragmatic’:

When you come down to it, the one thing that everybody agrees on is that too much added sugar is not good for you… we just know that the jury has made a decision on sugar. It’s really clear. The evidence is there. (Public Health Advocate)

Discussion

The aim of this study was to critically analyse Australia’s current and proposed policy actions to reduce added sugar consumption. The results present a case study for understanding the constraints, enablers and unintended consequences of nutrition policy actions to reduce added sugar consumption.

Though we found sixty-three policy actions (see Table 3) in Australia to reduce added sugar consumption, most were voluntary, and all targeted the food environment and behaviour change as opposed to the food supply. Furthermore, most policy actions were based on nutrient profiling, with exceptions including the dietary guidelines and some behaviour change communication policies. Many of the policies implemented were education campaigns, despite evidence that education has limited efficacy for improving population health when not part of a comprehensive suite of diverse policy actions(Reference Lemmens, Oenema and Klepp49,Reference Meiklejohn, Ryan and Palermo50) . Governments have often preferenced education-based approaches in isolation, which arguably locate responsibility for change within individuals, rather than seeking structural changes to food systems or regulatory actions targeting food environments(Reference Lemmens, Oenema and Klepp49,Reference Meiklejohn, Ryan and Palermo50) . All implemented policy actions were considered ‘first-order changes’ that applied small-scale solutions to perceived technical inefficiencies within the system(Reference Lawrence, Friel and Wingrove47). Likewise, most policy actions proposed by informants, as potential future policies, regardless of stakeholder category, also constituted first-order changes. Industry participants only recommended first-order actions, while third-order actions were only recommended by academics.

Reformulation of food and beverages such as SSB or packaged items, considered UPF, was the most supported policy action across participants, either as an objective or a consequence of other policy actions, such as the HSR system or a tax on SSB. UPF are categorised by the NOVA food processing classification system as industrial formulations which typically contain cosmetic and various other types of additives(Reference Monteiro, Cannon and Levy51). These products are designed to be hyper-palatable, affordable, convenient and are often marketed intensively(Reference Monteiro, Cannon and Levy52). The reductionist policy actions implemented and proposed in Australia to reduce added sugar consumption are comparable to those implemented worldwide(Reference Russell, Grimes and Baker11). Such policy actions preserve the established power structure and relationships among actors in the existing system, which can enable the food industry to maintain or expand sales of UPF with altered product compositions or the development of novel products(Reference Lawrence, Friel and Wingrove47). UPF have known adverse health and environmental impacts, including CVD, cancer, type-two diabetes, and all-cause mortality(Reference Elizabeth, Machado and Zinöcker53), greenhouse gas emissions, deforestation, bio-diversity loss, food waste, increased land clearing and water use(Reference Nguyen54,Reference Rockström, Steffen and Noone55) .

The HSR system was the most discussed first-order change to reduce added sugar consumption in this study. Though previous evaluations of the HSR system have shown a positive impact on reformulation, including small changes in energy, Na and fibre(Reference Morrison, Meloncelli and Pelly56Reference Mhurchu, Eyles and Choi58), one study reported no change in added sugar volumes(Reference Bablani, Ni Mhurchu and Neal59), while another found that the number of new products containing added sugar that displayed a HSR was increasing(Reference Russell, Dickie and Baker60). Previous research has demonstrated that the HSR does not distinguish between levels of processing, with three quarters of newly released UPF receiving a HSR of 2·5 stars or higher(Reference Dickie, Woods and Baker61). In comparison to the interpretive nature of the HSR which can inadvertently result in a favourable rating for UPF, the Chilean FOPL system presents mandatory ‘warning’ labels on products high in sugar, salt, saturated fat and energy. The underlying conceptual difference between the two systems has resulted in a 15 % decrease in total sugar in packaged foods and beverages between 2014 (6 months prior to implementation) and 2019(Reference Quintiliano Scarpelli, Pinheiro Fernandes and Rodriguez Osiac62). Informant support for incorporating the level of processing into the classification of what constitutes a ‘healthy’ food was limited due to concerns of consumer misunderstanding and policy translation difficulties. Level of processing has been included in policy internationally, including as part of the national dietary guidelines of Brazil and Israel(Reference Popkin, Barquera and Corvalan63,Reference Monteiro and Jaime64) . A SSB tax was the most discussed second-order change by stakeholders, both positively and negatively. To date, forty-five countries have implemented such a tax, with some research suggesting that these taxes decrease sales of SSB(Reference Russell, Grimes and Baker11,Reference Busey65) . Their impact on the sales of beverages containing NNS is mixed(Reference Russell, Grimes and Baker11).

Few participants recommended third-order changes to address added sugar intake or dietary imbalance. The focus on added sugar as an isolated nutrition issue, as opposed to a symptom of larger food systems issues, is consistent with reductionist thinking, which remains the dominant paradigm informing public health nutrition policy globally(Reference Hoffmann66,Reference Messina, Lampe and Birt67) . Other than an omission of third-order changes from informants, reasons for this lack of support could include the difficulty and complexity of modifying the systems that inform current dietary patterns, the influence of vested interests on the discourse around nutrition issues and the historical influence of reductionism on nutrition science and policy(Reference Hoffmann66,Reference Wegener, Hanning and Raine68,Reference Swinburn, Sacks and Hall69) . Despite the lack of support among informants for systemic changes, research suggests that a systems lens should be applied to public health nutrition policy(Reference Swinburn, Sacks and Hall69Reference Mialon73). Though most policy actions implemented both in Australia and globally have been nutrient focussed, reductionist policy actions are not comprehensive enough to transform global food systems and adequately address the ‘causes of the causes’ of ill health, including the social, commercial, environmental, structural, economic or cultural determinants of health(Reference Swinburn, Sacks and Hall69Reference Mialon73).

There was a lack of cohesion among informants about whether focussing on added sugar should be prioritised over more comprehensive, but challenging, policy actions. Fragmentation in public health has been documented previously(Reference Baker, Gill and Friel74,Reference Lee, Collinson and Walt75) and is likely to inhibit political support for action to reduce added sugar intakes(Reference Shiffman and Smith76). Those favouring an expedient approach argued that sugar is currently a salient issue with ‘political priority’ among national populations and international health organisations. Political priority is key for implementing policy actions to improve a public health issue(Reference Shiffman and Smith76). Policy agendas are created when a problem is acknowledged, has ‘viable’ solutions and changes are ‘politically correct’ to make at the time of decision making (known as policy windows)(Reference Kingdon and Stano77). However, pursuing nutrient-specific policy actions may create an opportunity cost for more comprehensive policy aimed at adjusting the broader food system and prioritising human and planetary health. Research in 2020 from I et al. (Reference Brandon, Baker and Lawrence78) used a case study of the Healthy Food Partnership to demonstrate Australia’s ‘pragmatism’ and inclination to compromise in policy making, suggesting this has led to increasingly narrowed policy responses for ‘wicked’ public health problems.

Few stakeholders had considered the unintended outcomes of policy actions to reduce added sugar consumption, particularly in terms of NNS substitution. Some stakeholders suggested that while this ‘regrettable substitution’ was not ideal, NNS was a better alternative to sugar and may be used to transition people from added sugar. However, when sweetened food is consumed routinely, especially earlier in life, this flavour profile becomes familiar and acceptable and ultimately can inform preferences for sweetened food(Reference Sullivan and Birch79). Evidence suggests that this begins in utero, and continues throughout life(Reference Ventura and Worobey80). Overstimulation of sweet taste receptors may limit tolerance for more complex, less sweet tastes, such as fruits and vegetables(Reference Benton81). The promotion of NNS as a ‘lesser of two evils’ ignores their contested health risks, their presence in UPF and the potential ‘health halo’ of NNS containing UPF. While nutrient-specific policy actions that encourage reformulation may decrease levels of added sugar in the food supply, such policies could inadvertently lead to the reformulation and promotion of UPF(Reference Brownell and Koplan82), while also displacing nutritious foods from the diet.

Influence of the food industry on the policy-making process was raised by several informants as a barrier to policy actions to reduce added sugar consumption. This is consistent with previous research identifying the risks and perceptions of commercial power and policy at both the national and international levels(Reference Cullerton, Donnet and Lee31,Reference Mialon73,Reference Baker, Gill and Friel74) . Participants raised the issue of a ‘revolving door’ between government and industry positions. Previous work has recorded the broad extent of this issue in the Australian context, with over a third of registered industry lobbyists previously working in government roles(Reference Robertson, Sacks and Miller48). This creates a range of ethical and moral issues in relation to public health, including contributing to the power imbalance between industry and public health advocates, creating ‘industry-friendly networks’, and is theorised to influence nutrition policy setting and contribute to policy inertia(Reference Robertson, Sacks and Miller48). Industry influence was described in tandem with a lack of political will and the individualistic approach of Australia’s government to food and nutrition, which has been documented in previous research(Reference Russell, Lawrence and Cullerton83Reference Richards, Lawrence and Loong85). These influences have contributed to a preference for voluntary, industry-led policy actions to address added sugar consumption, rather than legislative action(Reference Cullerton, Donnet and Lee31,Reference Brandon, Baker and Lawrence78) .

This was the first Australian study to provide insights into stakeholder’s perceptions regarding factors that influence policy actions to reduce added sugar consumption in Australia. Our study included a broad representation of informants from all relevant stakeholder categories and provides insight into how such policies may influence NNS in the food supply and the perceived risks and benefits of these policy actions. This knowledge can be used to inform frameworks for future health promotion and political debates related to food and nutrition policy. Though data from the NOURISHING database are updated frequently and are populated through a two-stage review and verification process, it is limited in terms of capturing the health and sustainability dimensions of food systems, such as by detailing optimum governance arrangements(Reference Lee, Cullerton and Herron86). Perspectives of stakeholders who did not partake in the study may differ from those of participants who were willing and able to participate.

Conclusion

In summary, all existing policy actions to reduce added sugar consumption in Australia targeted the food environment and behaviour change, were considered first-order changes and were mostly voluntary. Most policy actions proposed by informants also constituted first-order changes. Championing policies that preserve the existing system could reflect the influence of vested interests on the discourse around nutrition issues, the historical influence of reductionism on nutrition science and policy, and the perceived difficulty of modifying the current food system. Influences on nutrition policy actions to reduce added sugar consumption included industry power, fragmentation of stakeholders, government ideology and limited political will and public pressure. Few stakeholders had considered the unintended consequences of policy actions to reduce added sugar consumption, particularly in terms of NNS substitution. Pursuing nutrient-specific first-order changes to reduce added sugar intakes could lead to ‘regrettable’ substitutions and creates an opportunity cost for more comprehensive policy aimed at adjusting the broader food system.

Acknowledgements

Acknowledgements: The authors thank Dr Rebecca Lindberg for her valuable input and advice on the final manuscript for this study. Financial support: The present review was funded by an Australian Government Research Training Scholarship. The funder of the research had no involvement in any aspect of the study. Conflict of interest: C.R., P.B. and C.G. have no conflicts of interest to declare. M.L. is a member of the FSANZ Board, the views expressed in this paper do not necessarily represent the views, decisions or policies of the FSANZ Board. Authorship: The research question and the study design of the project were formulated through discussions between all authors. C.R. undertook this research project as part of a PhD thesis, including the data collection, analysis and manuscript preparation. P.B., M.L. and C.G. were active supervisors on this work, including providing methodological and philosophical expertise, interpretation of results, critical review and revision of the manuscript. Ethics of human subject participation: This study was conducted according to the guidelines laid down in the Declaration of Helsinki, and all procedures involving research study participants were approved by the Deakin University Human Research Ethics Committee (HEAG-H 11_2020). Written informed consent was obtained from all subjects/patients.

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Figure 0

Table 1 Description of participants recruited for interviews on sugar policy in Australia

Figure 1

Table 2 The Orders of Food Systems Change schema(47)

Figure 2

Table 3 Policy actions that implicitly or explicitly impact added sugar consumption in Australia

Figure 3

Fig. 1 An overview of the informant perceptions of policy actions to reduce added sugar consumption