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THE ROLE OF DESIGN IN INTERDISCIPLINARY PRODUCT DEVELOPMENT – CHALLENGES, RESEARCH APPROACHES AND FURTHER RESEARCH NEEDS

Published online by Cambridge University Press:  19 June 2023

Bernd Stöhr ,
Christian Koldewey  and
Roman Dumitrescu
Bernd Stöhr*
Affiliation:
University Paderborn, Heinz Nixdorf Institute
Christian Koldewey
Affiliation:
University Paderborn, Heinz Nixdorf Institute
Roman Dumitrescu
Affiliation:
University Paderborn, Heinz Nixdorf Institute
*
Stöhr, Bernd, University Paderborn, Heinz Nixdorf Institute, Germany, [email protected]

Abstract

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In global competition, companies are continuously searching for a competitive advantage. A growing number of companies have identified the design of their products as a major success factor. The promises for companies associated with outstanding design are extremely attractive, ranging from better customer experience to higher sales growth. But even though the advantages of design seem to be compelling, companies are still having difficulties in leveraging the benefits of design.

In this paper, we want to identify the underlying challenges that explain this gap. We are especially interested in the role and challenges of design in interdisciplinary product development. Therefore, we perform a literature review that clarifies terminology, analyses research approaches and identifies challenges. We determine seven key challenges for design in interdisciplinary product development. Furthermore, we observe a limited scope of research approaches in the reviewed literature. Based on these findings, we propose three further research directions to strengthen the role of design in interdisciplinary product development in the future.

Keywords

Industrial designCollaborative designHuman behaviour in designInterdisciplinary Design
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3473 - 3482
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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