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“Can the church say amen”: Strategic uses of black preaching style at the State of the Black Union
Published online by Cambridge University Press: 16 March 2011
Abstract
This study provides a qualitative examination of African American Language (AAL) in use and explores the interaction between phonological, syntactic, and rhetorical features of AAL and situational factors related to event structuring, speaker goals, and audience composition. Data for this research is derived from the speech of four prominent African Americans who spoke during the 2008 State of the Black Union. Analysis of their speech suggests that switches to black preaching style help speakers to redefine their relationship with audience members. Overall, shifts in style correspond to shifts in interactional framework, suggesting that black preaching style allows the speakers in this study to temporarily cloak themselves with the status and respect associated with black preachers, providing a favorable context for the reception of their message while allowing for the display of their ethnic affiliation with the black community. (African American Language, style, audience design, rights and obligations, black preaching)*
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