Hostname: page-component-586b7cd67f-t7fkt Total loading time: 0 Render date: 2024-11-30T23:49:39.875Z Has data issue: false hasContentIssue false
  • English
  • Français

Target Markets for Retail Outlets of Landscape Plants

Published online by Cambridge University Press:  09 September 2016

Steven C. Turner ,
Jeffrey H. Dorfman  and
Stanley M. Fletcher
Steven C. Turner
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
Jeffrey H. Dorfman
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
Stanley M. Fletcher
Affiliation:
Department of Agricultural Economics, University of Georgia, Athens and Griffin
Get access Rights & Permissions [Opens in a new window]

Abstract

Merchandisers of landscape plants can increase the effectiveness of their marketing strategies by identifying target markets. Using a full information maximum likelihood tobit procedure on a system of three equations, target markets for different types of retail outlets in Georgia were identified. The results lend support and empirical evidence to the premise that different retail outlet types have different target markets and thus should develop different market strategies. The estimated target markets are identified and possible marketing strategies suitable for each type of retail outlet are suggested.

Keywords

landscape plantstarget marketssimultaneous equationstobit
Type
Articles
Information
Journal of Agricultural and Applied Economics , Volume 22 , Issue 1 , July 1990 , pp. 177 - 184
Copyright
Copyright © Southern Agricultural Economics Association 1990

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Altorfer, K. “Targeting Market Can Greatly Increase Sales.” Am. Nurseryman, 158(8):69–77.Google Scholar
Arnold, S.J. Oum, T.H., and Tigert, D.J.. “Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons.” J. Mar. Res. 20(May, 1983): 149–157.Google Scholar
Bellenger, D.N. Robertson, D.H., and Hirschman, Elizabeth C.. “Age and Education as Key Correlates of Store Selection for Female Shoppers.” J. Retailing 52(Winter, 1976-1977):71–78.Google Scholar
Gineo, Wayne. “The Impact of Product Attributes on Nursery Stock Purchases.” University of Connecticut, Dept. of Ag. Econ. and Rural Soc. AERS Staff Paper 89-1, February, 1989.Google Scholar
Kotler, Philip. Marketing Management: Analysis Planning, Implementation, and Control. Englewood Cliffs, NJ: Prentice-Hall, 1988.Google Scholar
Kvålseth, Tarald O. “A Cautionary Note About R2.” Am. Statist. 39(November, 1985):279–285.Google Scholar
Madalla, G.S. Limited-Dependent and Qualitative Variables in Econometrics.” Cambridge, MA: Cambridge University Press, 1983.CrossRefGoogle Scholar
Malhotra, N.K. “Modeling Store Choice Based on Censored Preference Data.” J. Retailing 62(Summer, 1986): 128–144.Google Scholar
Mattson, B.E. “Situational Influences on Store Choice.” J. Retailing 58(Fall, 1982):46–58.Google Scholar
McDonald, J.F. and Moffitt, R.A. “The Uses of Tobit Analysis.” Re. Econ. and Stat. 62 (May):318–321.CrossRefGoogle Scholar
Phelps, E.D. “Identify Customers and Their Motives to Expand Retail Markets.” Am. Nurseryman, February 1, 1984:75–83.Google Scholar
Tobin, J. “Estimation of Relationships for Limited Dependent Variables.” Econometrica 26(1958):24–36.Google Scholar
Turner, S.C. “An Analysis of Expenditures on Landscape Plants in Georgia.” Proceedings of SNA Research Conference 33(1988): 208–212.Google Scholar
U.S. Department of Agriculture. Agricultural Outlook, July, 1988:12–15.Google Scholar