EDITORIAL
Age-specific or Cohort?
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- 24 September 2003, p. 251
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3D ISSUE-STUDENTS
Factors Affecting Online Advertising Recall: A Study of Students
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- 24 September 2003, pp. 252-267
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Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students
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- 24 September 2003, pp. 268-280
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Time versus Pause Manipulation in Communications Directed to the Young Adult Population: Does It Matter?
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- 24 September 2003, pp. 281-292
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Email Advertising: Exploratory Insights from Finland
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- 24 September 2003, pp. 293-300
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Developing a Cost-effective Brand Loyalty Program
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- 24 September 2003, pp. 301-309
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Estimating Advertising Effects on Sales in a Competitive Setting
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- 24 September 2003, pp. 310-321
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Gender and E-Commerce: An Exploratory Study
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- 24 September 2003, pp. 322-329
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OBSERVATIONS
Message Order Effects and Gender Differences in Advertising Persuasion
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- Published online by Cambridge University Press:
- 24 September 2003, pp. 330-341
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MANAGEMENT SLANT
Management Slant
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- Published online by Cambridge University Press:
- 24 September 2003, pp. 342-344
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