Crossref Citations
This article has been cited by the following publications. This list is generated based on data provided by
Crossref.
Godes, David
Mayzlin, Dina
Chen, Yubo
Das, Sanjiv
Dellarocas, Chrysanthos
Pfeiffer, Bruce
Libai, Barak
Sen, Subrata
Shi, Mengze
and
Verlegh, Peeter
2005.
The Firm's Management of Social Interactions.
Marketing Letters,
Vol. 16,
Issue. 3-4,
p.
415.
Norman, Andrew T.
and
Russell, Cristel A.
2006.
The Pass-Along Effect: Investigating Word-of-Mouth Effects on Online Survey Procedures.
Journal of Computer-Mediated Communication,
Vol. 11,
Issue. 4,
p.
1085.
Schmid, Beat F.
and
Lyczek, Boris
2006.
Unternehmenskommunikation.
p.
3.
Geyskens, Kelly
Dewitte, Siegfried
and
Millet, Kobe
2006.
Stimulating Referral Behavior May Backfire for Men: The Effect of Referral Failure on Susceptibility to Persuasion.
SSRN Electronic Journal,
Sun, Tao
Youn, Seounmi
Wu, Guohua
and
Kuntaraporn, Mana
2006.
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences.
Journal of Computer-Mediated Communication,
Vol. 11,
Issue. 4,
p.
1104.
Lance, Porter
and
Guy J., Golan
2006.
From Subservient Chickens to Brawny Men.
Journal of Interactive Advertising,
Vol. 6,
Issue. 2,
p.
4.
Vilpponen, Antti
Winter, Susanna
and
Sundqvist, Sanna
2006.
Electronic Word-of-Mouth in Online Environments.
Journal of Interactive Advertising,
Vol. 6,
Issue. 2,
p.
8.
Pousttchi, Key
and
Wiedemann, Dietmar G.
2007.
Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach.
p.
34.
Acar, Adam S.
and
Polonsky, Maxim
2007.
Online Social Networks and Insights into Marketing Communications.
Journal of Internet Commerce,
Vol. 6,
Issue. 4,
p.
55.
Edwards, Chad
Edwards, Autumn
Qing, Qingmei
and
Wahl, Shawn T.
2007.
The Influence of Computer-Mediated Word-of-Mouth Communication on Student Perceptions of Instructors and Attitudes Toward Learning Course Content.
Communication Education,
Vol. 56,
Issue. 3,
p.
255.
Shi, Mengze
and
Wojnicki, Andrea C.
2007.
Money Talks: Field Experiment Evidence Regarding Online Referral Propensities.
SSRN Electronic Journal,
Kalyanam, Kirthi
McIntyre, Shelby
and
Masonis, J. Todd
2007.
Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo.
Journal of Interactive Marketing,
Vol. 21,
Issue. 3,
p.
72.
Golan, Guy J.
and
Zaidner, Lior
2008.
Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.
Journal of Computer-Mediated Communication,
Vol. 13,
Issue. 4,
p.
959.
Crutzen, Rik
de Nooijer, Jascha
Brouwer, Wendy
Oenema, Anke
Brug, Johannes
and
de Vries, Nanne K.
2008.
Qualitative assessment of adolescents' views about improving exposure to internet‐delivered interventions.
Health Education,
Vol. 108,
Issue. 2,
p.
105.
O'Connor, Peter
2008.
E-Mail Marketing by International Hotel Chains.
Cornell Hospitality Quarterly,
Vol. 49,
Issue. 1,
p.
42.
Park, Do-Hyung
and
Lee, Jumin
2008.
eWOM overload and its effect on consumer behavioral intention depending on consumer involvement.
Electronic Commerce Research and Applications,
Vol. 7,
Issue. 4,
p.
386.
Bampo, Mauro
Ewing, Michael T.
Mather, Dineli R.
Stewart, David
and
Wallace, Mark
2008.
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance.
Information Systems Research,
Vol. 19,
Issue. 3,
p.
273.
Esch, Franz-Rudolf
and
Stenger, Daniel
2008.
Interaktives Marketing.
p.
287.
Singh, Tanuja
Veron-Jackson, Liza
and
Cullinane, Joe
2008.
Blogging: A new play in your marketing game plan.
Business Horizons,
Vol. 51,
Issue. 4,
p.
281.
Standing, Craig
Leppäniemi, Matti
and
Karjaluoto, Heikki
2008.
Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns.
Journal of Systems and Information Technology,
Vol. 10,
Issue. 3,
p.
251.