Communication psychology and short video communication on urban culture and social anxiety disorder in Chongqing

Abstract

Background

As a new communication tool, short videos have significantly impacted modern society. Their high degree of information concentration, visual impact, and broad audience have become essential for disseminating urban culture. The dissemination of short videos significantly impacts people’s social anxiety.

Subjects and Methods

The experiment used questionnaire surveys, in-depth interviews, and content analysis to select 500 residents living in Chongqing for a one-year follow-up study. The research focuses on short video dissemination strategies, the acceptance of Chongqing urban culture, and the social anxiety of the audience. We evaluated it using the Self-Rating Anxiety Scale (SAS) and analyzed the data using SPSS.

Results

The study found that 70% of the audience understood and loved Chongqing’s urban culture better through short videos, indicating that the research method has significantly improved the acceptance of Chongqing’s urban culture. However, audiences relying excessively on short videos as a source of information are more likely to develop social anxiety, with 30% feeling uneasy and nervous in real-life social situations.

Conclusions

The short video communication strategy based on communication psychology provides an effective method for promoting urban culture, but it may also exacerbate the social anxiety disorder of some audiences. This suggests that while promoting urban culture, we should also pay attention to the psychological impact of short videos and develop more healthy and balanced communication strategies.

Acknowledgement

2022 Guangxi Higher Education Undergraduate Teaching Reform Project (No. 2022JGA351).