Preface
Published online by Cambridge University Press: 18 January 2024
Summary
It was both through interest and by chance that I found myself researching Amazon. I am fascinated by the world of workers, who, despite the unequal structures of capitalism, retain their humility, strength and agency. Agency, essentially the ability to act, allows us to imagine possibilities for change and to pursue these, historically and contemporarily. But as we are always bound to a specific moment in time and place, I have been eager to combine my interest with an essential development in our world today: technology, and more specifically the platform economy. These transnational corporations, such as Amazon, Google, Airbnb and Uber, which instrumentalize the Internet to mediate what they may not directly own, intrigue me. While these may not (yet) employ, relatively speaking, the largest amount of global workforces, they continue to grow in power and capital, equivalent to national economies, and contribute to the unequal distribution of wealth globally. I found myself increasingly absorbed into the orbits of Amazon, its exponential growth and what it has come to symbolize. It was Amazon’s former CEO, after all, Jeff Bezos, one of the richest humans in our planet’s history, who joined the summer 2021 ten-minute Blue Origin flight to the edges of outer space to experience zero gravity. In the press conference he later stated, “I want to thank every Amazon employee, and every Amazon customer, because you guys paid for all this” (Goodkind, 2021; Lopatto, 2021).
The curiosity about what unfolds behind the virtual and physical walls of Amazon fueled my dissertation, on which this book is based. I wanted to dive into the different worlds of those who essentially power it – the workers, both of its e-commerce platform, Amazon.com, and of its digital labor platform, Amazon Mechanical Turk. This book is my thank-you to you, for your trust, time and efforts to let me into your world in an attempt to shed some light on your realities. Having to accept that research itself is bound to the time and space in which we pursue and develop it, I hope that it is in a future step that I integrate not just your class – but also more of your gendered and racialized subjectivities and material realities.
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- Information
- Work and Alienation in the Platform EconomyAmazon and the Power of Organization, pp. viii - xPublisher: Bristol University PressPrint publication year: 2023