Book contents
- Talking in Clichés
- Talking in Clichés
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Chapter One On Clichés
- Chapter Two Clichés in Discourse
- Chapter Three Clichés as Argumentative Strategies
- Chapter Four Clichés as Social Cognition
- Chapter Five Clichés as Politeness Strategies in Evaluation
- Chapter Six Clichés as Identity Markers
- Chapter Seven Concluding Remarks
- Appendix 1: Clichés in News Comments
- Appendix 2: Clichés in Corporate Mission Statements
- Appendix 3: Clichés in Evaluation
- Appendix 4: Clichés as Identity Markers in BBC’s Reality TV Show, The Apprentice
- References
- Index
Chapter Six - Clichés as Identity Markers
Published online by Cambridge University Press: 27 October 2022
- Talking in Clichés
- Talking in Clichés
- Copyright page
- Contents
- Figures
- Tables
- Acknowledgements
- Abbreviations
- Chapter One On Clichés
- Chapter Two Clichés in Discourse
- Chapter Three Clichés as Argumentative Strategies
- Chapter Four Clichés as Social Cognition
- Chapter Five Clichés as Politeness Strategies in Evaluation
- Chapter Six Clichés as Identity Markers
- Chapter Seven Concluding Remarks
- Appendix 1: Clichés in News Comments
- Appendix 2: Clichés in Corporate Mission Statements
- Appendix 3: Clichés in Evaluation
- Appendix 4: Clichés as Identity Markers in BBC’s Reality TV Show, The Apprentice
- References
- Index
Summary
This chapter investigates the role that clichés play in the construction and articulation of face and entrepreneurial identity by examining transcripts from broadcast discourse TV show The Apprentice. Utilising insights from self-presentation theory, face theory and im/politeness, the chapter analyses a number of extracts from the show featuring clichés to explore what identities are construed by clichés and how they construe the participants’ (desired or actual) entrepreneurial identity. The first level of analysis explores the way in which clichés work ideationally as choices the speakers make to construe the version of the identity they wish to perform at the point of filming, known as single articulation. The second level of analysis discusses the juxtaposition between the interpersonal function clichés fulfil in the self-presentation extracts and in the representation of such self-presentation, known as double articulation.
- Type
- Chapter
- Information
- Talking in ClichésThe Use of Stock Phrases in Discourse and Communication, pp. 107 - 122Publisher: Cambridge University PressPrint publication year: 2022