Book contents
- Frontmatter
- Contents
- 1 Introduction
- 2 Rethinking Audiences in a Trans-Media, Transnational Age
- 3 National Audiences and Consumption Trends in Nondominant Media Markets
- 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
- 5 Trans-Media Storytelling and Fans’ Modes of Engagement: An Overview
- Appendix I Survey Questions
- Appendix II Focus Group Topics
- Bibliography
- Index
- Frontmatter
- Contents
- 1 Introduction
- 2 Rethinking Audiences in a Trans-Media, Transnational Age
- 3 National Audiences and Consumption Trends in Nondominant Media Markets
- 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
- 5 Trans-Media Storytelling and Fans’ Modes of Engagement: An Overview
- Appendix I Survey Questions
- Appendix II Focus Group Topics
- Bibliography
- Index
Summary
- Type
- Chapter
- Information
- Emerging Dynamics in Audiences' Consumption of Trans-media ProductsThe Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand, pp. i - ivPublisher: Anthem PressPrint publication year: 2020