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22 - New roles for endangered languages

from Part IV - Challenges

Published online by Cambridge University Press:  05 June 2012

Peter K. Austin
Affiliation:
School of Oriental and African Studies, University of London
Julia Sallabank
Affiliation:
School of Oriental and African Studies, University of London
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Summary

This chapter addresses the potential benefits that the presence of endangered languages in media and popular culture domains can bring, with particular reference to the role of youth. It illustrates new roles for endangered languages in the media, internet and popular culture domains. Endangered language media and pop-culture can help to raise the status of the relevant language, aid corpus planning through the dissemination of new terminology, and encourage language acquisition by increasing language exposure in both the public and private domains. The dynamics of endangered language situations often include a mixed bag of cases in which one finds languages at different stages of the continuum from language decline to language revival. The chapter describes some of the new values and functions afforded to endangered languages.The presence of endangered languages in media and popular culture domains supports these languages by changing the ideology that surrounds them.
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Publisher: Cambridge University Press
Print publication year: 2011

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