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Published online by Cambridge University Press: 07 September 2010
Έκ τίνων μὲν οὖν δεἶ καὶ προτρέπειν καὶ ἀποτρέπειν καὶ ἐπαινεῖν καὶ ψέγειν καὶ κκατηγορεῖν καὶ ἀπολογεῖσθαι, καὶ ποῖαι δόξαι καὶ προτάσεις χρήσιμοι
CHAP. I.
In the following chapter we have a very brief account of the second kind of rhetorical proof, viz. the ethical, the ἦθος ἐν τῷ λέγοντι. The treatment of it is cursory ; and we are referred backwards to the analysis of virtue moral and intellectual in Book I c. 91, for further details of the topics from which are to be derived the enthymemes whereby the speech and the speaker may be made to assume the required character of Φρόνηησις, ἀρετή and εὔνοια; and forwards to the chapter on ϕιλία and μῖσος (11 4), in the treatise on the πάθη, where the indications of these affections are enumerated, which will enable the speaker to convey (always by his. speech) the good intentions and friendly feeling by which he is affected towards his audience. As supplementary and auxiliary to the direct logical arguments this indirect ethical mode of persuasion is indispensable to the success of the speech. People are hardly likely to be convinced by a speaker who sets them against him.
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