This article shows how urban life in Seoul under the Lee Myung-bak government combines neoliberal political economy priorities with an immense accumulation of spectacles. It examines the Cheonggye stream restoration, which has been promoted as upgrading Seoul to become a cleaner, greener and competitive global city. The Cheonggye stream project points to a new form of governance which looks beyond the display of national progress through conventional museums or monumental structures, as favored by previous regimes. Instead, the progress of the city and the nation is increasingly being portrayed through the popular use of urban space.