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National Hispanic Heritage Month

Published online by Cambridge University Press:  28 March 2025

Araceli Hernández-Laroche*
Affiliation:
University of South Carolina Upstate, Spartanburg, SC, USA
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Abstract

Each year, I brace for National Hispanic Heritage Month, the intensely rich and active national holiday that takes months to plan, weeks to execute, and days from which to recover. With community partners, we often discuss how to best make use of this public holiday to spotlight our most pressing needs. As an educator, I use this public holiday to show students and colleagues, who are ever-more concerned about curricular alignment with workforce needs, about the importance of my mother tongue and its superpower to bridge communication in our multilingual nation. In the United States, more than 40 million people speak Spanish as their first language and there are more than 50 million speakers of Spanish. We can use this national public holiday to unearth and commemorate more widely – and loudly – that Spanish is also an American language. However, we might also realize that honoring our national Hispanic heritage needs more than one month.

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© The Author(s), 2025. Published by Cambridge University Press

Each year, it takes months to plan, weeks to execute, and days from which to recover. It is a whirlwind of fun, joy, excitement, embraces or abrazos, pride, encounters, and learning – a celebration of heritage, cultures, histories, languages, poetry, literature, music, dance, and culinary traditions in universities, schools, cultural centers, nonprofits, cities, and even banks for National Hispanic Heritage Month from September 15 to October 15.

How best to use this public holiday to spotlight our most pressing needs? Do we advance the necessity for more board representation? Or do we focus on raising awareness on language access – the hiring of more certified translators and interpreters in schools and the legal and health professions? How can chambers of commerce make the business case to elected officials for removing employment barriers for undocumented and Daca-mented youth?Footnote 1 How can we advocate effectively for more access to higher education and greater representation in the K-16 curriculum?Footnote 2

Hispanic heritage needs more than a month.

I. Celebrating heritage needs more than a month

As an educator, I use this public holiday to show students and colleagues, who are ever-more concerned about curricular alignment with workforce needs, about the importance of my mother tongue and its superpower to bridge communication in our multilingual nation. In the United States, more than 40 million people speak Spanish as their first language, and there are more than 50 million Spanish speakers. How many are aware that the United States is on its way to becoming the second largest Spanish-speaking country in the world, after our southern neighbor, whose shared border is more culturally and linguistically porous than it is recognized?Footnote 3 Mexican cuisine is a staple of the American diet (and not just during Cinco de Mayo). Spanish enters our lexicon through cultural exchanges such as music and the visual arts. Puerto Rican artists with global audiences, like Bad Bunny, increasingly normalize Spanish music in the mainstream without the need for translation or crossovers into English.Footnote 4

Not only is Spanish widely used but it is also an old language in these lands. Spanish imposed itself in Florida and the Southwestern part of what is now the United States before English dominated. In An American Language: The History of Spanish in the United States, Rosina Lozano reminds us that the “long, deep, and varied history of Spanish in the United States is not well known” and that “the oversight is understandable since the major influx of Spanish speakers has occurred in the past 40 years.”Footnote 5 A national public holiday emphasizes that Spanish has been a mother tongue for centuries in California, Arizona, New Mexico, Texas, and other parts of the Southwest before the border crossed these communities.

The Treaty of Guadalupe Hidalgo from 1848 marked the end of the Mexican-American War, resulting in formidable territorial expansion for the United States as it gained Spanish speakers. Lozano notes that “treaty citizens proclaimed their American citizenship while speaking an American language: Spanish.”Footnote 6 We can live the American dream in our preferred language(s) and Spanish is very much part of our national story.

Two presidents – Lyndon B. Johnson, a Texan Democrat, and Ronald Reagan, a Californian Republican – contributed in 1968 and 1988 to solidifying today’s purposeful and festive Hispanic Heritage Month, which also honors indigeneity, Afro-Latinidad, anti-colonial legacies, and the independence from Spain of Chile, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, Mexico, and other countries in the Americas. As you partake in your local cultural festivities, may the multilingualism of the holiday ring loud and clear and thanks in part to the power and influence of the public humanities and arts.Footnote 7

II. Understanding the deep-rooted history of Spanish in the United States

Unfortunately, the deep-rooted and longstanding history of the Spanish language in this country tends to be ignored or dismissed: “The presence of Spanish-speaking citizenry who preceded Anglos remains obscured in many stories of westward expansion,” Lozano writes.Footnote 8 Education can help. Curriculum needs to represent our current and future student populations precisely as American universities face a looming enrollment cliff and need to enroll more Hispanic and Latino students, the fast-growing potential college-going population.Footnote 9

As a modern languages professor, it can be discouraging, even Sisyphean to make the case repeatedly for the existential need for our fields precisely when communication across cultures could make various industries and sectors more innovative and competitive.Footnote 10 Hearing bureaucratic euphemisms on possibly “sunsetting,” voire eliminating Spanish major programs at universities is confusing, to say the least, as community partners and employers expect the opposite.Footnote 11 And Spanish is more than a subject: it is an identity for millions as language is, as John Nieto-Phillips writes, “bound up in notions of identity and civic belonging… the product of historical forces spanning oceans and continents.”Footnote 12

Struggles for educational access in Spanish are part of American history. Nieto-Phillips recounts that “during the civil rights movement of the 1960s and 1970s, Spanish had become a symbol of ethnic identity and pride.”Footnote 13 Mexican-American youth in East Los Angeles demonstrated the power of mobilizing through the 1968 Walkouts or Chicano Blowouts and other protests. Similar organizing led by students, parents, and civic leaders for access to Spanish and more opportunities has occurred in other cities throughout different periods; and it will continue.

Not all Hispanics and Latinos speak Spanish.Footnote 14 Nor should they be expected to. Spanish is a colonial language imposed in this part of the world by a European power at the expense of indigenous languages and communities. As Nieto-Phillips reminds us, “During more than four centuries, language proved one of Spain’s most effective tools in its global reach.”Footnote 15 That imposed language has also been subverted, conquered, and transformed. A language is rarely monolingual, as it is influenced by violent and peaceful contact with other cultures and languages. A language is like a repository of sediments from nearby and faraway lands. Let us consider what foundations we lose when our multilingual society relies too heavily on monolingual institutions.

III. Embedding multilingualism in higher education to advance career-readiness

Multilingualism can enhance higher education’s relevancy internally and externally by making Spanish and other languages more embedded in missions and strategic plans.Footnote 16 Employers need bilingual professionals; they expect higher education institutions to engage in relevant career-readiness. Community partners in healthcare, the legal professions, K-12, nonprofits of all kinds, and businesses often request Spanish-speaking student interns, support with language access initiatives, and culturally competent outreach to the multilingual and growing Latino community locally, statewide, throughout the Southeast, and beyond.Footnote 17 Similarly, bilingual professionals share their frustration with needing to educate colleagues in their workplace that they are not (paid) interpreters or translators. They urge advocacy tools, language, to make the case for the hiring of certified and academically trained translators and interpreters to focus on their own labor responsibilities.

Imagine if we celebrated our multilingual communities all year round, and not just from mid-September to mid-October. We would probably see (and hear) more representation in our boardrooms, higher education institutions, schools, media industry and outlets, and anywhere else.Footnote 18 When we value everyone’s stories and contributions all months of the year, we all benefit from wider experiences, knowledge, perspectives, and networks to lead our collective path forward, adelante.

Author contribution

Conceptualization: A.H.; Data curation: A.H.; Formal analysis: A.H.; Investigation: A.H.; Methodology: A.H.; Project administration: A.H.; Writing – original draft: A.H.; Writing – review and editing: A.H.

Footnotes

2 The report by UnidosUS and the John Hopkins School of Education, “Analyzing Inclusion of Latino Contributions in U.S. History Curricula for High School,” highlights critical curricular gaps and raises important questions: “The United States’ classrooms now include nearly 14 million Latino students, representing more than a quarter of the 50.8 million K-12 public school students. Are these young people and their classmates learning about the contributions and experiences of their ancestors in their history classes? Are seminal moments from Latino heritage included in their textbooks?” (2023, 1).

3 Ambassador Mark A. Green Reference Green2022, “Instituto Cervantes estimates that by 2060, 27.5% of the US population will be of Hispanic origin. They also predict that the US will then be the world’s second largest Spanish speaking country.”

4 See Cobo Reference Cobo2023.

5 Lozano Reference Lozano2018, 17.

6 Lozano Reference Lozano2018, 17.

7 It must be noted that in the MLA Ad Hoc Committee on Valuing the Public Humanities 2022, 3, multilingual public scholarship and translation and interpreting studies are included as “Public Humanities scholarship can actively engage with the needs of bilingual and multilingual communities, both local and global.”

8 Lozano Reference Lozano2018, 23.

9 See O’Connell-Domenech, Reference O’Connell-Domenech2024. The terms Hispanic and Latino are used in this essay since students who self-identity as such at my university largely and strongly prefer these terms to Latinx (which I personally prefer). For two years, my colleague, Lizabeth Zack, and her senior seminar sociology students conducted extensive focus groups and surveyed our students to learn about their experiences and preferences. See, Winter 2023. Furthermore, Vargas et al. reference the complexity of terms and their publics, “[We] have chosen the term ‘Latina/o’ with the full understanding that during the past decade a number of theoretical, epistemological and identity projects have used ‘Latin@’ and ‘Latinx’ in seeking to challenge and overcome the gender binary implicit in the Spanish-language feminine and masculine endings of Latina/o…It is also important to point out that there have been varying forms of resistance to these terms” Reference Vargas, Mirabal and La Fountain-Stokes2017, 1). See Aceves et al. Reference Aceves, Ryberg and O’Toole2024.

10 Quoted as stating that “Multilingualism should not be parked in the language department” in Fisher’s (Reference Fisher2023) article covering the 2023 Modern Language Association (MLA) Report on the overall decline in language enrollments.

11 In 2023, West Virginia University made headlines as it prepared to cut language and humanities programs. Myya Helm, a self-described “first-generation of color, a federal Pell-Grant” alumnus wrote, “WVU, West Virginia’s flagship land-grant university, which is located in the small city of Morgantown on the state’s northern border with Pennsylvania, is rushing to eliminate 9 percent of its majors (32 programs in total), all foreign language programs, and 16 percent of full-time faculty members (169 in total) in response to a $45 million budget deficit for the fiscal year 2024” (Slate, August 18, Reference Helm2023).

12 Mora and Lopez Reference Mora and Lopez2023, “Most U.S. Latinos speak Spanish: 75% say they are able to carry on a conversation in Spanish pretty well or very well. And most Latinos (85%) say it is at least somewhat important for future generations of Latinos in the United States to speak Spanish,”. See John Nieto-Phillips’s “Language,” in Vargas et al. Reference Vargas, Mirabal and La Fountain-Stokes2017, 109.

13 See Nieto-Phillips in Vargas et al. Reference Vargas, Mirabal and La Fountain-Stokes2017, 112.

14 Mora and Lopez Reference Mora and Lopez2023 state, “But not all Hispanics are Spanish speakers, and about half (54%) of non-Spanish-speaking Hispanics have been shamed by other Hispanics for not speaking Spanish.”

16 Ofelia García, et al. ask, “What are the issues that educators, linguistically diverse children and youth and their parents, educational authorities and politicians must face if they/we want schools where people can have both their mother tongues and a future, rather than needing to make a false, impossible and unethical choice between them? What are the multilingual educational options available? How do factors beyond the school itself impact the design and implementation of such multilingual education programs” (Reference García, Skutnabb-Kangas and Torres-Guzmán2006, 4).

17 See Ortiz-Licon and Bristol Reference Ortiz-Licon and Bristol2022. According to the U.S. 2020 Census, the Hispanic population where my university is located (Spartanburg, South Carolina) grew by 66.4% since 2010 (GoUpstate, August 23, 2021). Kristie Wilder states, “The Hispanic population is expanding at a substantially faster rate than the non-Hispanic population, primarily due to natural increase, that is, more births than deaths” (McCreless, Reference McCreless2024).

18 See Mishra Reference Mishra2023. García-Peña Reference García-Peña2022, 23. “For example, according to a 2019 report from the National Center for Education Statistics, 6 percent of assistant professors nationwide are Latinas. At the full professor rank, we are only 3 percent.”

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