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Published online by Cambridge University Press: 06 June 2013
In the current economic and financial crisis, many European governments are debating cuts in healthcare costs. These debates, on the one hand, have a financial perspective, with cutting healthcare costs the highest ambition. On the other hand, they also have a moral perspective, for example when dealing with the coverage of lifestyle related health risks like binge drinking or smoking. Increasingly, the ideas of ‘positive’ or ‘new’ welfare are included in this discussion. Promoting a healthy lifestyle is stimulated or even financially rewarded in many domains of European welfare states, including healthcare (Department of Health, 2004; Jochelson, 2007; Fenger, 2009, 2011; Oliver and Brown, 2011; English, 2012).