The Trade Marks Act 1955 (Cth) (referred to in this article as “the Act”) provides in ss 24-26 various criteria for establishing the registrability of trade marks under the Act Those provisions require a trade mark to be distinctive or if not distinctive, capable of becoming distinctive of goods or services in respect of which registration of the trade mark is sought, before it could be registered.
This article examines s 25 of the Act, which provides for the registration of trade marks in Part B of the Trade Marks Register, in the light of some of the decisions of Australian courts. The object is to determine if such decisions conform with the terms of the provision. Some comparisons are made with the relevant provisions of the Trade Marks Act 1938 (UK). The article concludes that given the terms of s 25 of the Act, acquired distinctiveness could be a sole criterion for the registration of trade marks in Part B of the Register. The frrst part of the article considers the background to the section.