Hostname: page-component-cd9895bd7-lnqnp Total loading time: 0 Render date: 2024-12-26T15:41:31.866Z Has data issue: false hasContentIssue false
  • English
  • Français

Pink Slime, Raw Milk and the Tweetification of Risk

Published online by Cambridge University Press:  20 January 2017

Jack Bobo  and
Sweta Chakraborty
Jack Bobo
Affiliation:
Global Food Policy, U.S. Department of State
Sweta Chakraborty
Affiliation:
Institute on Science for Global Policy
Get access Rights & Permissions [Opens in a new window]

Abstract

In a hot, flat, hyper–connected world, public perception of risk may determine if agriculture will save the planet by 2050 or destroy it. Science and technology options may hold the key to solving the situation, but, if media experience with “pink slime” and raw milk are any indication, society may be in for a bumpy ride. This article will examine global trends in food and agriculture, the interplay between food safety and public perceptions of risk, and the role of risk communication in addressing public perceptions.

Type
Reports
Information
European Journal of Risk Regulation , Volume 6 , Issue 1 , March 2015 , pp. 141 - 144
Copyright
Copyright © Cambridge University Press 2013

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

1 Slow Food: The History of an Idea (Online accessed January 11, 2015: http://www.slowfood.com/international/7/history)

2 Schlachter, Barry (2012) “A Texas mom's fight against ‘pink slide”, Star–Telegram, April, 14, 2012, from Star–Telegram website, http://www.star-telegram.com/living/family/moms/article3831060.html accessed January 11, 2015.

3 Moss, Michael (2009) “Safety of Beef Processing Method Is Questioned”, New York Times, December 30, 2009, from New York Times website, http://www.nytimes.com/2009/12/31/us/31meat.html accessed January 11, 2015.

4 Twitter, Inc., Form S-1 Registration Statement (filed October 3, 2013), p.61, from SEC website, http://www.sec.gov/Archives/edgar/data/1418091/000119312513390321/d564001ds1.htm, accessed January 11, 2015.

5 Twitter Usage Statistics, from Twitter Usage Statistics website, http://www.internetlivestats.com/twitter-statistics/, accessed January 11, 2015.

6 International Food Information Council (IFIC) (2009) “Questions and Answers about Ammonium Hydroxide Use in Food Production”, December 29, 2009 (updated November 7, 2014) from IFIC website, http://www.foodinsight.org/Questions_and_Answers_about_Ammonium_Hydroxide_Use_in_Food_Production, accessed January 11, 2015.

7 United States Food and Drug Administration (FDA), “Farm Country Cheese House Recalls Raw Milk Cheddar Because Of Possible Contamination With Listeria Monocytogenes”, Recall – Firm Press Release, FDA, December 24, 2014, from FDA website, http://www.fda.gov/Safety/Recalls/ucm428077.htm, accessed January 11, 2015.

8 Daniel Kahneman (2013) Thinking, Fast and Slow, Farrar, Straus and Giroux, p.143.

9 Daniel Kahneman (2013) Thinking, Fast and Slow, Farrar, Straus and Giroux, p.144.

10 Slovic, P. (1987). Perception of Risk. Science. pp. 236.

11 Fischhoff, B., P. Slovic, et al. (1978). How Safe is Safe Enough? A Psychometric Study of Attitudes Towards Technological Risks and Benefits. Policy Sciences. pp. 127-52.

12 G. M., Morgan, B, Fischhoff, A, Bostrom, C J., Atman (2002). Risk Communication: A Mental Models Approach. Cambridge University Press.Google Scholar

13 S, Chakraborty and F., Bouder (2013). The Future of Risk Communication and the Role of the Pharmaceutical Industry. Drug Safety. 8(1): 4–10.Google Scholar