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Shopping at the Village Stall: Japan's new development initiative

Published online by Cambridge University Press:  07 May 2025

Hisane Masaki
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Japan's unique “buy Asian and African” drive has shifted into high gear as part of its broader diplomatic effort to help the poorest among the developing countries.

The Ministry of Economy, Trade and Industry (METI) last month kicked off the drive, officially dubbed the One Village, One Product (OVOP) campaign, which is an expansion of a late-1970s domestic program that is being extended to developing countries.

Type
Research Article
Information
Asia-Pacific Journal , Volume 4 , Issue 3 , March 2006 , e10
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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Copyright © The Authors 2006