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Published online by Cambridge University Press: 07 May 2025
Adding salt to its wounds, it was reported recently that the Democratic Party of Japan paid 129 million yen to the American public relations firm Fleischmann-Hillard to buff its image in 2004. Though it might have helped in last year's Upper House election, the company's strategy didn't seem to work so well at last month's general election, which the DPJ lost big time to the Liberal Democratic Party.