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Roll up! Roll up! For a Freak Show Starring ‘Koizumi's Children’

Published online by Cambridge University Press:  07 May 2025

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Adding salt to its wounds, it was reported recently that the Democratic Party of Japan paid 129 million yen to the American public relations firm Fleischmann-Hillard to buff its image in 2004. Though it might have helped in last year's Upper House election, the company's strategy didn't seem to work so well at last month's general election, which the DPJ lost big time to the Liberal Democratic Party.

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Research Article
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Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
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Copyright © The Authors 2005