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Published online by Cambridge University Press: 07 May 2025
For Korea's confident and well-capitalized film industry, summer is a season to pull out the stops and offer the South Korean – and increasingly international – audience the most spectacular products it can produce. In the summer of 2006, one such blockbuster was the film Hanbando (‘The Korean Peninsula‘). It was produced by a syndicate of major companies headed by market leader CJ Entertainment and directed by Kang Woo-suk, well-known for genre action films like the Two Cops franchise and the Public Enemy films, and the nationalistic action thriller Silmido. The film was backed by a huge advertising budget and saturation bookings: it occupied 550 screens during the opening week, roughly one out of every three in South Korea. The film seemed destined to be the phenomenon of the summer releases.