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Creating a Solar Belt in East Japan: The Energy Future

Published online by Cambridge University Press:  07 May 2025

Andrew DeWit  and
Son Masayoshi
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This article by Softbank CEO Son Masayoshi outlines the thinking of one of Japan's most innovative capitalists and public-spirited citizens. Having helped create a competitive market in telecommunications, Son is now aimed at liberating and greening Japan's YEN 16 trillion electricity industry. In addition to the efforts he outlines in the article, Son inaugurated his Japan Renewable Energy Foundation on September 12. This Foundation is to be led by Tomas Kaberger, the former Director General of the Swedish Energy Agency. It includes a stellar cast of international experts on renewable energy, associated support policies (especially the feed in tariff), and other aspects of the ongoing energy revolution. Through these initiatives and the plan for a “solar belt,” described in this article, Son has been instrumental in defining a new direction for Japan in the wake of Fukushima. Without Son putting renewable energy so squarely and credibly on the public agenda, Japan might have succumbed to the enormous pressure from Keidanren, METI, TEPCO and other elements of the nuclear village to maintain the unsustainable status quo.

Type
Research Article
Information
Asia-Pacific Journal , Volume 9 , Issue 38 , September 2011 , e2
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-No Derivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
Copyright © The Authors 2011